L. Lusike Mukhongo
Published in Decolonising Approaches to Users and Audiences in the Global South. Context, Theory, and Method. (eds) Tarik Sabry, Winston Mano, and Andrea Medrado. https://www.taylorfrancis.com/chapters/edit/10.4324/9781003452669-5/decolonizing-digital-hegemonies-lusike-mukhongo
Abstract
This chapter analyzes global media ecosystems by examining processes of global digital hegemonies and how they reinforce media marginalities, suppression, and ‘carcerality’ of Indigenous knowledge systems and perpetuate epistemic injustices. It explores how users and audiences from the Global South are leveraging digital tools to foster worldwide consciousness and resurgence by reframing, disrupting, and occupying digital spaces. This chapter advocates for the deliberate deconstruction of binary constructs in Western-centric epistemologies. It challenges the legacies of settler colonialism that continue to decenter indigenous knowledge and technologies in Africa and its peoples. This chapter analyzes digital technologies through a decolonial lens and investigates audiences’ and users’ strategies to contest hegemonic digital spaces through reframing, disruption, and occupying. It emphasizes the importance of addressing epistemic injustices and dismantling colonial legacies to foster inclusivity in research, design, and participatory cultures in digital spaces.
Participatory Media Cultures 
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